Develop a Press Kit

Press kits are a way of providing the history and other detailed information about a topic you will not have time to cover in the press release. The information you include should provide clarity and a broader perspective of what the press conference is about.

This list covers most of what you would need for a press kit. Most press kits dealing with a particular topic would not include the entire list. Use what is appropriate and what makes sense.

• Cover memo or press release with contact name and phone number, e-mail and fax, business cards
• A fact sheet on the topic can include the following items:
  
  
  • Badkground
  • Target Population
  • List specific information or goals
  • Information to amplify the content of the press conference, provide context and help the media understand the issue and develop their story
  • Services
  • Results
  • Contact Information
• Quotes and comments by experts
• Prepared statements, graphs, charts or other substantive information if appropriate
• Selected press clippings
• State-by-State or city-by-city analysis
• Speeches or statements on the topic(s)
• Charts, visuals, photographs or videos
• Background biography on spokesperson
• Annual report(s)
• Typeset copies of speeches or public testimony
• Standard one-page description of your organization
• Calendar, maps

Be sure to distribute press kits to key media who were unable to attend.

View the Commerce Press Kit to see a sample.