Develop a Press Kit
Press kits are a way of providing the history and other detailed information about a topic you will not have time to cover in the press release. The information you include should provide clarity and a broader perspective of what the press conference is about.
This list covers most of what you would need for a press kit. Most press kits dealing with a particular topic would not include the entire list. Use what is appropriate and what makes sense.
- Cover memo or press release with contact name and phone number, e-mail and fax, business cards
- A fact sheet on the topic can include the following items:
- Target Population
- List specific information or goals
- Information to amplify the content of the press conference, provide context and help the media understand the issue and develop their story
- Contact Information
- Quotes and comments by experts
- Prepared statements, graphs, charts or other substantive information if appropriate
- Selected press clippings
- State-by-State or city-by-city analysis
- Speeches or statements on the topic(s)
- Charts, visuals, photographs or videos
- Background biography on spokesperson
- Annual report(s)
- Typeset copies of speeches or public testimony
- Standard one-page description of your organization
- Calendar, maps
Be sure to distribute press kits to key media who were unable to attend.
View the Commerce Press Kit to see a sample.