2010 Idaho Conference on Recreation & Tourism
AGENDA
All meetings and events are at the host hotel - DoubleTree Riverside in Boise.
Tuesday, May 4th
Panel Discussion: State of Tourism – State of Recreation in Idaho
Moderator: Dr. John Freemuth, Professor; Public Policy, Administration and Political Science; Boise State Univ.
Panel:
- Karen Ballard, Karen Ballard, Administrator, Idaho Division of Tourism
- Dean Reeder, National Tourism Director, National Park Service
- Nancy Merrill, Director, Idaho Department of Parks & Recreation
- Liz Close, Intermountain Region Director of Recreation, Wilderness, & Heritage Resources; USFS
- TJ Stevens, Assistant Manager, Boise REI
Sources of Recreation & Tourism Funding
Grant programs available to fund recreation and tourism projects.
Facilitator: Rick Just, Chief Planner, Idaho Department of Parks and Recreation
Presenters:
- Dave Claycomb, Recreation Bureau Chief, Idaho Department of Parks & Recreation
- Ed Schriever, Bureau of Fisheries Chief, Idaho Department of Fish & Game
- Garry Young, Scenic Byways Program Manager, Idaho Transportation Department Download Presentation
- Cathy Bourner, Tourism Analyst, Idaho Division of Tourism
Idaho’s Hot Leads Program
In search of HOT leads? Get on the fast track with Idaho’s Leads Program to reach potential travelers who have requested Idaho information.
Presenter: Marsha Stearns, All West Communications Director
Social Media and the Community Economy
Grow your community economy through social media.
Presenter: Element 242
Break with Exhibitors ~ Sponsored by: Backpacker Magazine
Recreation Fees: A Confluence of Recreation Fee Perspectives
Moderator: Dick Gardner, Principal, Bootstrap Solutions
Presenters:
- Layne Bangerter, Senator Mike Crapo’s office
- Steve Stuebner, Spokesman, Friends of Idaho Parks and Recreation Twitter: @stayontrails
- John Robison, Public Lands Director, Idaho Conservation League
- Carol Ryan, Intermountain Region Recreation Fee Program Leader, US Forest Service
- Robin Fehlau, Recreation & Wilderness Program Leader, Idaho Bureau of Land Management
- Anne Chambers, Executive Director, Idaho RV Campgrounds Association
SiteSeer 3D – What does Idaho have in common with hit movie “AVATAR?”—3D!
Learn how you can add this cutting-edge technology to your website.
Presenter: Mark Williams, CEO, GeoData Technologies
The “Be Outside” Campaign and the Idaho Children and Nature Network
Ways to market outdoor recreation and tourism to children and families.
Moderator: Vicky Runnoe, Co-chair, Idaho Children and Nature Network
Presenters:
- Dr. Kendra Witt, Health Program Manager, BlueCross Foundation
- Dick Jordan, TREE founder, Timberline High School
- Becky Morgan, Executive Director, Boise Urban Gardens School
Break with Exhibitors ~ Sponsored by: Treasure Valley Lodging Association
#icort “Tweet Up” (Creative Chaos)
The 2010 version of a meet-up. See who your fellow Tweeters really are and learn more about Twitter.
- Jessica Flynn: @jessflynn President, Red Sky Inc.
- Amanda Sapp: @amanda_sapp Media Specialist, Drake Cooper
- Tina Caviness: @tina_caviness @visitidaho @icort Idaho Division of Tourism
Evening Reception with Exhibitors Sampler Walkabout Sponsored by: Sysco Food Services of Idaho
Wednesday, May 5th
General Session ~ Social Media, Blogging and Digital MarketingRoom: Ponderosa/Tamarack
Presenter: Matt Dickman, Senior Vice-President, Digital Marketing at Fleishman-Hillard in Dallas, TX.
Twitter: @mattdickman
Coffee Break with Exhibitors ~ Sponsored by: Endless Vacation Magazine
Trends in Public Relations Download Presentation Notes
Join these experts to learn the latest PR trends, tips, and crisis management tools.
Moderator: Kellie Kluksdal, Media Relations Specialist, Idaho Division of Tourism
Presenters:
- Jessica Flynn, President, Red Sky, Inc. Twitter: @jessflynn
- Amanda Sapp, Media Specialist, Drake Cooper Twitter: @amanda_sapp
An Outline For Success
Presenter: Donna Geisler, President, FusionSet Inc.
Donna has provided marketing communication services for diverse companies and agencies for more than 20 years. Her writing has been published around the world in local, national, and international trade and consumer publications. In 2009, she published her first nonfiction book, “I tried marketing and it works!”—a guide that addresses the unique marketing challenges of the small business owner and manager.
Sponsored by: Horizon Air & Alaska Airlines Magazines
What in the World is Going On & How Does it Affect Me? Surviving Tough Times.
Presenter: Bobbie Patterson, Executive Director, Boise Convention and Visitors Bureau
Civil Wars to Civil Rights ~ Experience Your America
Idaho’s unique connection to the Civil War – participating in the National Park Service’s Home Front Stories.
Presenter: Dean Reeder, National Tourism Director, National Park Service
How Managing Motorized Trails Benefits Tourism - Slideshare Presentation
Topics to include: Off-Highway Vehicle outreach, State Trail Mapping Project, and a University of Idaho study of Mule Deer hunting.
Moderator: Terry Heslin, Idaho Travel Specialist, Bureau of Land Management
Presenters:
- Dennis Duehren, Montpelier District Ranger, Caribou-Targhee National Forest, US Forest Service
- Troy Elmore, Off Highway Recreation Coordinator, Idaho Department of Parks & Recreation
- Doug Gober, North Fork District Ranger, Clearwater National Forest, US Forest Service,
- Lance Hebdon, Inter-governmental Policy Coordinator, Idaho Department of Fish & Game
Aligned Goals ~ Share the Benefits of the Statewide Marketing Plan
How to work with the state marketing machine to bring visitors to your destination.
Presenters:
- Josh Mercaldo, Brand Manager, Drake Cooper Twitter: @mercaldo
- Peg Owens, Marketing Specialist, Idaho Division of Tourism
Biggest Threat to Recreation in Idaho
What unchecked invasive plants and animals could mean to Idaho’s economy and ecology.
Moderator: Dave Dahms, Boating Program Manager, Idaho Department of Parks & Recreation
Presenters:
- Rep. Eric Anderson, Idaho State Representative, Priest Lake (R)
- Amy Ferriter, Invasive Species Coordinator, Idaho Department of Agriculture
Coffee break with Exhibitors ~ Sponsored by: Media West
A Little Collection of Marketing Basics
Presenter: Bobbie Patterson, Executive Director, Boise Convention and Visitors Bureau
Culinary ~ The Consumable Souvenirs
Presenter: Theresa da Silva, Director of Business Resources and Training, Sysco Food Services of Idaho
How Managing Non-Motorized Trails Benefits Tourism
Moderator: Steve Stuebner, Spokesman, Friends of Idaho Parks and Recreation Twitter: @stayontrails
Presenters:
- Geoff Baker, Southwest Idaho Mountain Bike Association
- Dave Beck, Eagle Cycle Park
- Sally Ferguson, Idaho Trails Association
- David Gordon, Program Manager, Ridge-to-Rivers Trail System
- Carol Waller, Executive Director, Sun Valley/Ketchum Chamber of Commerce & Visitors Bureau
Why Wildlife Tourism is Wildly Successful Download Presentation
Learn how wildlife watching tourism can foster a sustainable future while simultaneously protecting and enhancing biodiversity and long-term community and economic stability.
Moderator: Cal Groen, Director, Idaho Department of Fish and Game
Presenters:
- Mike O’Malley, Watchable Wildlife Coordinator, Washington Department of Fish & Wildlife
- Deniz Aygen, Watchable Wildlife Program Coordinator, Idaho Department of Fish & Game
On-line Travel Agency/Wholesale Relationships & How to Get the Most From Your Online Sales Channels
Presenters:
- Jayme Gamble, Director of Business Development, InIdaho!
- Bobby Co, Business Development, Expedia, Inc.
- Daniel Spencer, Regional Marketing Manager, Travelocity
Facebook 101
Learn the PR power behind this social media tool ~ from set-up to inviting fans and friends.
Presenters: Kellie Kluksdal, Media Relations Specialist, Idaho Division of Tourism
Amanda Sapp, Media Specialist, Drake Cooper Twitter: @amanda_sapp
Rec Next?
A discussion of what’s new in the world of recreational activities and equipment.
Moderator: Brett Adler, Founder, Boise RecFest
Presenters:
- Tim Bernard, Owner, Happy Trails
- Rick Just, Chief Planner, Idaho Department of Parks & Recreation
- TJ Stevens, Assistant Store Manager, Boise REI
Google Analytics, Search Engine Optimization, and Search Engine Marketing
Outsmart the competition with your website – rank higher and generate more bookings.
Presenter: Robbin Gibson, Director of Media, Metrics, and Research; Drake Cooper
A Picture is Worth a Thousand Words View Presentation
Photos are one of the most popular search terms on VisitIdaho.org. Use your digital camera to really showcase your destination! Learn simple tips to make your photographs better from the lens to the printed page or web and social media sites you use to market your business.
Presenter: Peg Owens, Tourism Marketing Specialist, Idaho Division of Tourism
TOP 10 Scenic Drives in the Northern Rockies ~ Geotourism
The top scenic drives of the Northern Rockies – what’s in it for you? Be part of a multi-state/international marketing program that will benefit your tourist destination.
Presenter: Anna Holden, Top 10 Director
Reception with Exhibitors & Idaho Preferred Local Food Showcase Picasa Web Album
Sample some of the best food, wine, and spirits from our own backyard. Courtesy of the Idaho Preferred program.
Thursday, May 6th
Adventures in Living - The Great Idaho Getaway Project toolkit and networking tools
Ready for Rebound?
Changing demographics and lifestyle trends will transform tourism, outdoor recreation, and parks as the economy rebounds. Are you ready?
Sponsored by: USDA Forest Service
Presenter: Dr. Emilyn Sheffield, Professor, Recreation & Parks Management at California State University, Chico
Break with Exhibitors ~ Sponsored by: Madden Media
Regional Caucuses
Meet up with others in your region for a FUN interactive activity that highlights your area’s assets.
Governor’s Take Pride in Idaho Awards and AAA Annual Four Diamond Award Picasa Web Album
Speaker/Presenter: Lieutenant Governor Brad Little, State of Idaho
MC: Ron Gardner
Sponsored by: Meredith Travel Group
Name badges Sponsored by SUNSET Magazine