Tourism Division
The Tourism Division builds our economy by promoting Idaho as a visitor destination on a national and international level. The division uses strategic marketing and public relations to create awareness of Idaho’s attractions and foster sustainable growth. The division also supports local non-profit and regional tourism development organizations through a competitive marketing grant program. Workshops, training, co-op marketing opportunities and assistance with marketing and public relations efforts are available to all tourism suppliers in Idaho. Our $3 billion tourism industry plays a vital part in Idaho’s economy by providing over 26,000 direct jobs which generate almost $500 million in local, state, and federal tax revenues.
Contact Us
Idaho Department of Commerce
700 West State Street
P.O. Box 83720
Boise, ID 83720-0093
(208) 334-2470
E-mail correspondence to
info@tourism.idaho.gov will be routed to the proper person for you.
Tourism Staff
Karen Ballard, Administrator
Phone: (208) 334-2650 ext. 2154
Email:
karen.ballard@tourism.idaho.gov
Laurie Zuckerman, Administrative Assistant
Phone: (208) 334-2650 ext. 2150
Email:
laurie.zuckerman@tourism.idaho.gov
Idaho Travel Council, Governor’s Conference on Recreation & Tourism
Peg Owens, Film and Tourism Specialist
Phone: (208) 334-2650 ext. 2151
Email:
peg.owens@tourism.idaho.gov
Film Office Management, Advertising, Publications & Web Design Management, Photographer & Photo Library Management, Tourism Film/Video Productions, Database Oversight
ReNea Nelson, Grant Program Specialist
Phone: (208) 334-2650 ext. 2161
Email:
renea.nelson@tourism.idaho.gov
ITC Grant Program, Voluntourism
Laurie McConnell, Tourism Specialist
Phone: (208) 334-2470 ext. 2144
Email:
laurie.mcconnell@tourism.idaho.gov
Tourism Media Relations; Consumer & Industry E-Newsletters, Fire Reporting/Mitigation
Nancy Richardson, Tourism Specialist
Phone: (208) 334-2650 ext. 2156
Email:
nancy.richardson@tourism.idaho.gov
International Tourism Marketing, Trade Shows, Media Relations, Publications, Meeting Planning Development/Website, Niche Market of Heritage Tourism
Mitch Knothe, Tourism Specialist
Phone: (208) 334-2650 ext. 2155
Email:
mitch.knothe@tourism.idaho.gov
Sports Marketing, Motor Coach Marketing, and Niche Markets of Winter Recreation, Whitewater Trail & Wild Rivers, Golf Trail
Tina Caviness, Tourism Associate Analyst
Phone: (208) 334-2650 ext. 2157
Email:
tina.caviness@tourism.idaho.gov
Social Media; Fulfillment Management; Events, Attractions, and Vacation Packages Data Bases; Bulk Publications Requests, Grant Program Ad Approval
Diane Norton, Tourism Specialist
Phone: (208) 334-2650 ext. 2149
Email:
diane.norton@tourism.idaho.gov
Online Consumer Direct Marketing, Social Media Planner, Division Website Maintenance, Niche Markets of Culinary, Motorcycle Marketing, Scenic Byways, Lewis & Clark, Film Office, Idaho Conference on Recreation and Tourism
Cathy Bourner, Tourism Analyst
Phone: (208) 334-2650 ext. 2153
Email:
cathy.bourner@tourism.idaho.gov
Lodging Database, Research, Grant Website Maintenance, Oregon Trail